Search Engine Optimization
Search Engine Optimization, or SEO, isn’t some dark art only reserved for witch doctors and ninjas.
It’s a craft - one part science, one part art - that’s basically a combination of practices that optimize your website in such a way that search engines can find your website, and rank it against your competitors.
If you have competitors, you want to rank higher than them on the search engines. The higher you rank, the more likely it is that customers will contact you.
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